Why Have Strategic Alliances Grown in Popularity?

Why Have Strategic Alliances Gr give birth in Popularity?Who gains from strategicalal hampers?Google and Lycos Europe Announce Strategic Alliance (Google cut center, 2003), Bayer Healthc atomic number 18 and Intendis reveal strategic alliance (Wayne and Montville, 2007), Fiat and Chrysler Announce Strategic Alliance (Car News Gluckman and Kurcezski, 2009), City Bank and Ameri fire Express announce strategic alliance (Dhaka, 2009). Alliances brook become increasingly popular. Over the past years the number of firms forming strategic alliances has risen constantly. match to Securities Data Corporation, the number of alliances has increase close 25% per year for the last decade. In fact close to eight out of ten electronics companies now gain alliances or are negotiating impertinent sensations (Kolasky 1997). The above listed examples show that the trend of forming alliances non only concerns the electronics companies scarce all tune sectors. This essay pass on critical ly evaluate on the basis of discordant examples why strategic alliances fall in grown in popularity and who gains. Therefore, it is infallible to recognize what strategic alliances are and in which types they faecal matter appear.A uniform definition of strategic alliances does non exist. Porter (1990, p. ) defines strategic alliances as long-term agreements amidst firms that go beyond normal securities industry transactions but fall short(p) of merger. tally to Dussauge and Garrette (1999, p. ) alliances can be specify asa cooperative agreement or association among two or much independent enterprises, which will reign one specific project, with a determined duration in pasture to improve their competences. It is constituted to allow its assistants to pool resources and coordinate efforts to achieve results that incomplete could admit by acting alone. The key parameters surrounding alliances are opportunism, necessity and speed.All in all alliances are partnershi ps, in which merit is combined in drift to achieve a mutual goal and to increase sales volume without bearing all the risks.As thither are many shipway to define strategic alliances there are also many ways of classifying them. To tie in with Dussauge and Garrette (1999) strategic alliances can be divided into partnerships between non-competing firms and alliances between competitors, which are specified in the following. Partnerships between non-competing firms are relationships between companies from divergent industries, which therefore are not in direct competition with all(prenominal) in the buff(prenominal). They implicate international expansion joint venture, vertical partnerships and cross-industry agreements. International expansion joint venture opens a new market to the foreign partner and offers the local partner a convergence to distribute, e.g. Renault and Diesel Naciona, SA (DINA). Vertical partnership is collaboration at two successive working stages within the same production process, e.g. McDonalds and Coca Cola. Cooperations between completely different industries (cross-industry agreements) aspire the diversification of the activities of companies through a leverage of their abilities, e.g. Philips and DuPont de Nemours produced surface coatings for data storage. Alliances between competitors are divided into terzetto categories, which are shared-supply alliances, quasi-concentration alliances and complemental alliances. Within shared-supply alliances rivals come together to share elements when the display for a cross production process is much greater than for the whole product. The products remain within each company, e.g. Volkswagen and Renault produced jointly automatic gear boxes. In a quasi-concentration alliance just one common product is actual, produced and marketed by all allies, e.g. the collaboration of British Aerospace, DASA and Alenia in the case of the Tornado fighter plane. In the event of complementary allianc es a product produced by one company is marketed with the help of the distribution network of some other company, e.g. the distribution of Mitsubishi cars by Chrysler.Strategic alliances have gained popularity across many industries. The typification of alliances mentioned above show that alliances are not industry specific, but or soly cross-sectoral. They accommodate amongst others automobile, pharmaceutical and aerospace industries. The reasons for the growing popularity of strategic alliances are quite evident. According to Segal-Horn and Faulkner (1999) one of the primary drivers of strategic alliances is the growing worldwideisation and regionalisation of markets. Several forces that resulted from the globalisation fudge the dodging of alliances very significant. The steady reduction of trade barriers has led to the dramatic offshoot of cross-border cooperation between companies (Segal-Horn and Faulkner, 1999, p. 205). The blurring of industry boundaries forces compan ies to face new rivals. Alliances can provide the companies with capabilities that they deprivation to wait global competitors.Alliances can provide firms with many benefits such as access to new knowledge, complementary resources, new markets and new technologiesto envision, exploit economies of scale and scope, share risks and outsource various activities along the apprize chain. (Gulati et al. 2000 cited in Segal-Horn 2004, p. )Gulatis statement shows that strategic alliances can offer many opportunities and advantages. In respect to engine room development the companies can learn from each other as there is an exchange and communion of technologies, know-how and expertise. This expertise and technology sharing allows the companies to achieve smart the joint aims. To cite Wagonor (2001) conductor of GM, leveraging on someone who does it better allows you to get there faster. Canon and HP shared their technologies in copier profession. Canon developed the technology for to ner and toner cartridges and HP developed the software and computer chips to operate the cartridges (Acredula, 2001).Concerning the market development collaboration can facilitate international expansion and the companies can benefit from a faster entry to new markets. In the case of the alliance between Coca-Cola and Proctor and Gamble (PG), Coca-Cola benefited from a faster entry into the snack and non-carbonated beverage market (Acredula 2001). An alliance partner can also help a company that enters a foreign market with local knowledge, logistics and domestic behaviour as sanitary as with the governmental requirements. Another advantage that an alliance offers the companies is maintenance of the market position and production at lowest allurement locations which conducts to a very important advantage, toll reduction. Allies in cooperation can for example share costs for advertising and merchandise as well as the costs for research and development (RD). In the case of adv ersity the partners of an alliance share the risk as it is spread between all allies and can therefore minimize their damage and losses. This makes the companies more willing to take a risk as they would be alone. Finally, the shrinking product life cycle which cause growing pressure for innovation and growth has forced companies to look outside their own borders for new ideas (Bannerman, 2005). To sum up, strategic alliances allow firms to share risks and resources, gain knowledge and technology, expand the existing product base, and obtain access to new markets.The named advantages of strategic alliances can help companies to keep pace with increasingly Gordian technologies and constantly changing global markets (Kolasky, 1997). Forming alliances seems to be a utilitarian tool to adopt to the changing market conditions and to stay competitive in a global business world. According to Johnson and Scholes (2008) enterprises sometimes cannot cope with increasingly complex environment s only with interior resources and competences. They may see the need to obtain materials, skills, innovation, finance or access to markets through other cooperation s. A single firm is marvellous to possess all the resources and capabilities to achieve global competitiveness (Dussauge and Garrette 1999, p.). Collaboration is very much necessary for the survival and growth of a company. Alliances are a useful scheme to pool competences, technology know-how, skills and resources together to create a new unit (De Wit and Meyer, 1998). Toshiba believes that a single company cannot dominate any technology or business by itself. That is why Toshiba chose the strategy of developing relationships with different partners (e.g. IBM, Siemens, GE, Ericsson, Microsoft, Samsung) for different technologies which helped the company to become one of the leading players in the global electronics industry. Toshiba is successful with that strategy because of a thorough alliance partner admition. Toshiba has chosen Apple Computers as a partner to develop multimedia computer. Toshibas manufacturing expertise combined with Apples software technology was an achievement because the alliance allowed both companies to gain from each others competences (Kotelnikov, 2001).However, not only companies come off as winners from strategic alliances but also suppliers, employees, consumers, the government as well as shareholders of the allied companies. It is obvious that companies gain high sales and therefore higher profits, e.g. the collective revenue for the partnership of the Star Alliance is at more than $63 billion. Furthermore, suppliers gain new clients. The increasing number of clients leads to more orders that in turn lead to more turnovers and more profit. The exchange of know-how and expertise mentioned earlier benefit the employees. The special knowledge makes them more employable and can assure a safer workplace. As companies are able to produce their products at lowest c ost locations, reduce costs and diversify their product range consumers can profit from a wider range of products to more favourable prices. The increasing consumptions and more exports than imports lead to a higher Gross National Product (GNP) in the country of the producing company. As a lordly side-effect the shareholders benefit from higher dividends because increased sales force leads to higher turnover and higher share prices (Acredula, 2001).The last two paragraphs show that strategic alliances present some(prenominal) potentially beneficial advantages. However, alliances also have been criticised. Their high failure rates half of the alliances fail show the other side of the coin (Acredula, 2001 b). Some organisations may only have one option namely pass it alone. This can be in the case of working in a field which is breaking new ground or where there are no other suitable partners available (Johnson and Scholes, 1999, p. ). The risk of exposing competences and techni cal know-how to partners who can become future competitors and disputes as well as issues that result from working with other partners, sharing of profits and advantages, less autonomy and control are also significant points that have to be considered. For example, one partner may go into an alliance for short term reading gain, whereas the other partner may see the alliance as more strategic, long term and replacing one area of its respect chain. Dutch KLM and Alitalia could not avoid the failure of their full merger as partners compatibility did not exist and Alitalia did not come up with arranged expectations. Like most alliances they have failed due to differing objectives or motives of the partners (Witt and Mayer 1998).The companies have to be aware that alliances require a clear strategy and hard work. Careful planning the likes of a clear definition of core competencies, goals and objectives as well as a limitation of the partners role and relationship and a timeline a d eal structure with an locomote plan are essential to eliminate or rather to avoid disadvantages as well as to succeed. According to a survey of 455 CEOs, the most important factor in designing a strategic alliance is the selection of the right partner (chosen by 75% of the CEOs) (Holohan, 1998). But one has also have to go beyond the visible peak of the iceberg and consider the main fundamentals of a successful alliance including communication, transparency and trust (Johnson, 2005). Although, alliances are often criticised for being a slower form of development and despite the high failure rate the constant growth of alliances will definitely continue in the future (Johnson and Scholes, 1999).ReferencesDe Wit, B. and Meyer R.J.H. (1998), Strategy Process, Content, Context An International Perspective (2nd edn), London International Thomson PublishingDussauge, P. and Garrette, B. (1999), Cooperative Strategy Competing successfully through strategic alliances, Chichester John Wile y and Sons Inc.Johnson, G., Scholes, K., Whittington, R. (2008), Exploring merged Strategy, Text and Cases (8th edn), London FT Prentice HallPorter, M. E. (1998), The competitive advantage of nations with a new introduction by the author, London Macmillan Press LTDSegal-Horn, S. (2004), The Strategy ref (2nd edn)., London Blackwell Publishing, , p 355-366.Segal-Horn, S. and Faulkner, D. (1999), The Dynamics of International Strategy, London Thomson Business Press, , p 205-236.Aarons, R. (no date) Ten Reasons to Create a Strategic Alliance, online in stock(predicate) from URL http//www.1000ventures.com/business_guide/strategic_alliances_main.html (accessed 10 no.ember 2009).Acredula newsletter (2001) Strategic Alliances Gain Popularity Over Mergers and Acquisitions, August 2001, Vol. II No.9, online on tap(predicate) from URL http//www.bricker.com/Publications/articles/523.pdf (accessed 14 November 2009)Bannerman, P. (2005), Strategic Alliances in Education and Training Services ,A Literature appraise, Joan Spiller CORDS Pty Ltd., Australian Graduate School of watchfulness, The University of NSW and the University of Sydney , May 2005, online in stock(predicate) from URL http//www.aei.gov.au/AEI/MIP/ItemsOfInterest/05Interest26b_pdf.pdfCar news Gluckman, D. and Kurczewski, N. (2009), Fiat and chrysler announce strategic alliance, January 2009, online Available from URL http//www.caranddriver.com/news/car/09q1/fiat_and_chrysler_announce_strategic_alliance-car_news, accessed on 12 November 2009.Dhaka (2009), City Bank and American Express announce strategic alliance, 7 November 2009, online Available from URL http//home3.americanexpress.com/corp/pc/2009/citybank.asp, accessed on 15 November 2009.Google press center (2003), Google and Lycos Europe Announce Strategic Alliance, 5 June 2003, Mountain view, California/Gtersloh, Germany, online Available from URL http//www.google.com/press/pressrel/lycos_de.html, accessed on 12 November 2009.Holohan, M. Paul (1 998), Business alliances how to find a good partner,International Journal of Business Performance Management 1998, Vol. 1, No.1, pp.79 89, online Available from URL http//www.inderscience.com/search/index.php?action=recordrec_id=4546prevQuery=ps=10m=orJohnson, L. C. (2005) Understanding the Role of Cross-Sector Strategic Alliances in The Age of corporate social responsibility, 12 April 2005, p47-55, online Available from URL http//fland so forther.tufts.edu/research/2005/Johnson.pdf, accessed on 10 November 2009Kolasky, J., William Jr. (1997), Antitrust enforcement guidelines for strategic alliances, presented at the Federal Trade Commissions, Hearings on Joint Ventures, Washington, D.C.Kotelnikov, V. (2001) Strategic Alliances Why and how to signifier them, online Available from URL http//www.1000ventures.com/business_guide/strategic_alliances_main.html accessed on 10 November 2009Wayne and Montville (2007), Bayer healthcare and intendis announce strategic alliance to co promote yaz drospirenoneethinyl estradiol for treatment of moderate acne, 7 May 2007, online Available from URL http//www.intendis.com/scripts/pages/en/press_amp_media/news/bayer_healthcare_and_intendis_announce_strategic_alliance_to_copromote_yaz_drospirenoneethinyl_estradiol_for_treatment_of_moderate_acne.php, accessed on 12 November 2009.Acredula (2001), Newsletter, Not All Strategic Alliances Are Successful, September 2001, Vol. II No. 10, online Available from URL http//www.bricker.com/publications/articles/528.pdf accessed on 14 November 2009Cartwright, S., Cooper, C. L. (1996) Managing mergers, acquisitions and strategic alliances integrating tribe, 2nd edn, Butterworth-Heinemann, OxfordJarillo, J. C. (1995), Strategic networks creating the borderless organization,Butterworth-Heinemann, Oxford.Velasquez, M. G. (2002) Business Ethics Concepts and Cases, 5th edn, Prentice Hall, London.emailprotected, University of Pennsylvania (2008) Thought leadership II Collaborating To Compete Th e Rise of Coopetition and Strategic Alliances, March 2008, http//executiveeducation.wharton.upenn.edu/ebuzz/0803/thoughtleaders2.cfm, accessed on 10 November 2009.Segmentation E-business marketSegmentation E-business market1.0 IntroductionThis report will hybridize some outlines of cleavage and how to target the potential market for our new E-business in the market it is important that we understand what kind of requirements there are for effective segmentation. I would try to compare and contrast some of the important points give some examples. Also to keep our position safe in market and to keep data track a successful business first we need to consider different segmentation processes and then I would define the business pretence according to our E-Business.1.2 refer the target markets for Complete Training Solutions intended expansion. The school will need to consider the demographic, geographical, psychographic, and consumer characteristics of there identified markets. For that school need to understand the market segments which are as follows.2.0 What are the market segments are? commercialise segmentation may be defined as Jobber says that the identification of individuals or organistaions with similar characteristics that have significant implications for the determination of marketing strategy.Where segmentation is the first and one of the most important steps (Yan, 2008).Where as according to Lancaster Reynolds market segmentation is defined as the process of breaking down the total market for a product or service into limpid sub-groups or segments where each segment may conceivably represent a separate target market to be reached with a distinctive marketing mix.2.1 Market segmentationA segment is a unique group of customers or potential customer who share some kind of common characteristic that make them different from other groups. Proctor thinks that different segments may have different inescapably, they may ask for different versions o f the same product, pay different prices, buy in different places and they may be reached by different media. Every one has the own opinion and own choices. It is very important for us to keep a healthy relationship with the customers and to do this they need to understand their customers demand.According to Proctor in consumer markets customers and prospective customers can be grouped together or segmented by attitude, lifestyle, age, gender, stage in the family, lifecycle, tune types, level of earnings and many others relevant variables. These things should be kept in mind whenever introducing any new brand because if we want to maintain our image in the market then we need to fully understands the logic of customers and their purchasing behaviours.It is very important for us to identify what each segment wants, what it can afford, whether it is loyal to a particular competitor and how it mightiness respond to an offer is vital information. As mentioned by Proctor that market se gmentation and accurate targeting keeps a firm almost to the market. It reduces waste, finds the best customers and helps to keep them satisfied.Segmentation is very useful tool. But it is necessary for us to understand each and every sub-group in order to get the positive result from customers and to compete with competitors in the market.As mentioned by Croft the methods of separating the market according to similarities that exist among the various subgroups within the market. Characteristics, necessitate and desires may be the common similarities. Market segmentation comes about as a result of the observation that all potential substance ab exploiters of a product are not alike, and that the same general appeal will not interest all prospects. Therefore, it is essential to develop different marketing tactics to effectively cover the entire market for a particular product. There are four basic market segmentation strategies behaviour segmentation, demographic, geographic, and physiographic segmentation.2.2 Demographic segmentationInvolves dividing the market on the basis of statistical differences in own(prenominal) characteristics, such as age, gender, race, income, life stage, occupation, and education level (Anon 2002)We could focus on customers age because user needs and wants change with their age although they still want to learn the same types of hunts. In order to introduce the new ideas in market and we should look at the design of the courses and what will be the learning outcomes we could meet the user demands of different age group.Income is another popular basis of segmentation. Customers will be more attractive towards the less income. We need to understand this point that in marketing the courses that appeal directly to the customer is relatively low prices.So therefore other variables of demographic are as important as mentioned above and they should not be neglected.2.3 Psychographic segmentationIt is establish on the assumption that t he types of products and brands an individual purchases will reflect that person personality and patterns of living.Generally to promote the product marketers are victimization celebrities, such as football team. If we use this technique for her new courses then we could create a big image in front of users. As it mentioned in the definition that every one has different life style, they have there own opinions but it could be influenced by other muckle personalities. This is benefit for us because for example if David Becham is learning the team building strategies from our institute then the user influencing his fans to join in the same course.2.4 Geographic segmentationLancaster Reynolds said that geographic is consists of dividing a country into regions that normally represent an individual sales persons territory. This is mostly suitable for broad companies and these massive regions are then broken down into areas with separate regional manager controlling salespeople in disti nct area.This will help only if we expand our company our institute international, so far there is need of geographic segmentation. The geographic segmentation method is useful where there are geographic locations differences in consumption patterns and preferences but in our case we need to think about that because our institute is more about online courses so we have to consider about that. 2.5 Behavioural segmentationAs stated by Lancaster and Reynolds behavioural segmentation is based on actual customers behaviour towards products. It has the advantages of using variables that are closely related to the product itself. Such as brand loyalty, benefits sought, occasions (holidays, events which stimulate point for marketing) etc.As Lancaster Reynolds stated that the customers that can be divided into number of groups according to their loyalty, or their propensity to repurchase brand again is called brand loyality.Actually we have to think about if we will provide the those learni ng facilities are those are enough for the learner requirement with that they can bring some more students for the reappearing in the same courses or tell others to participate in those courses those are good and according to the your standards this is some sort of the advertisement when any costumer tell other customer for the same product just we need to think about if, if the user doesnt like our learning style then what will be our nigh plan to satisfied the learner.3.0 Effective segmentationThe needs of customers should be central to all business decision making so thereforeEffective segmentation can be achieved by solving the problems of users. The study dimensions are price, service, product and quality for example an image of institute. Therefore it is necessary to identify all the requirements of user so realistic segments could be targeted. Kotler said that, A customer orientation toward marketing holds that success will come to organizations that best determine the perc eptions, needs, and wants of target markets and repay them through the design, communication, pricing, and delivery of appropriate and competitive viable offerings.According to Xu, Jianfeng An accurate and effective segmentation technique is the basis of the ideal dynamic heart fashion regulate.One author state that effective segmentation is about customer needs, demands and other is telling the importance of effective segmentation. Each segment should be evaluated in terms of its overall size, projected rate of growth, actual and potential competition and customer needs. According to the targets we need to decide which criteria is appropriate for assessing different bases.3.1 MeasurableAccording to Recklies it has to be possible to determine the values of the variables use for segmentation with justifiable efforts. This is important especially for demographic and geographic variables. For an organisation with direct sales the own customer database could deliver valuable informat ion on buying behaviour (frequency, volume, product groups, mode of payment etc.3.2 AccessibilityLancaster Reynolds researched that accessibility base used should ideally lead to the company being able to reach selected market targets with their individual marketing efforts.3.3 ValidityReynolds and Lancaster mentioned the extent to which the base is directly associated with the differences in needs and wants between the different segments. Given that segmentation is essentially concerned with identifying groups with different needs and wants, it is vital that the segmentation base is meaningful and that different preferences or needs show clear variations in market behaviour and response to individually designed marketing mixes.3.4 SubstantialAccording to Lancaster Reynolds substantial is the base used which lead to segments which are sufficiently enormous to economically and practically worthwhile serving as discrete market targets with a distinctive marketing mix. If we need to make segmentation effective it is important that we know that where and who we targeting. Segmentation is the basis for developing targeted and effective marketing plans.4.0 TargetingLancaster Reynolds mentioned that after market has been separated into its segments, the marketer will select a segment or series of segments and target them. Each segment has different tastes and demands unique marketing mix in order to make the product or service more attractive to those customers who occupy that market segment. The process of manipulating the marketing mix in terms of differentiating products, methods of communication and other marketing variables is cognize as target marketing.After the process of segmentation the next step is for us to decide how it is going to target these particular group(s). There are three optionsUndifferentiated marketing Differentiated marketing strategy Concentrated MarketingWe should use differentiated marketing because we can use several segments and de velop distinct courses with separate mix strategies at the varying groups. Mr Jobber stated that When market segmentation reveals several potential targets, specific marketing mixes can be developed o appeal to all or some of the segments.As Siklos and Abel says that Thegiving inflation targeting an additional credibilityboost many emerging markets.Comparing these two definitions of different authors its becoming pronounced that targets play an important roll to achieve goals. It would allow us to identify specific customers groups with different needs and wants and also the unfilled gaps in a market can be apprised and then satisfied through unique product or promotional offering (Lancaster Reynolds 1999).Target marketing can thus be said to be the process of identifying market segments that will be the most likely purchasers of a companys products, and devising inventive marketing approaches to suit these specifically fantastic needs (Lancaster Reynolds 1999).After segmentatio n process has taken place as Lancaster and Reynolds mentioned that each segment should be identified and must be assessed in order to decide whether or not it is worthwhile serving as a potentially profitable target market with its own distinctive marketing mix. Where there is good sales and profit potential the favourable attributes of a target will include segments. If competition is not too intense and where the segment might have some earlierly identified requirements we should able to serve them.5.0 Mix marketingAs mentioned by Lancaster and Reynolds that the marketing mix describe the functional aspects of marketing over which the company has control. This includes what E Jerome McCarthy dubbed the four Ps in 1960, namely, Product, Price, Promotion and Place. In addition to these four Ps, is sometimes added a fifth P People, which includes the people who mainly carry out the function of marketing and who interface with customers. These have been described as the key elements of the marketing function. There are two kick upstairs Ps that specially relate to the service industry because of its tangible nature. These are Process and Physical evidence. These are called the seven Ps of service marketing. However we should understand the notions of four Ps which are still prevails in marketing litre. The elements of marketing mix are all related in terms of how they combine in the marketing planning process. Lancaster Reynolds pointed out that it is the skill of marketing management to ensure that the combination chosen is a successful one. Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the four Ps (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation (Wakeham, Maurice 2004).According to these authors we can see that with marketing mix we could raise the strong relationship with users and wi th the concept of 4 Ps we can identified and evaluate the segmentation. Lets expand on these 4 Ps and see how we can link them with our new online learning facilities of team up Building, Assertiveness, Coaching Skills and Delegation Skills for the ill-tempered Professional.Mission statement draftA learning experience that prepare students to contribute in a dynamic, global, and diverse business environment. Our mission is to provide schooling to all level of the users who ever is connected with their business, Including team building, assertiveness, coaching skill and delegation skill for the busy professionals.Objectives Aim Our school of intelligent learners is for the users who wants to build up there extra qualities for to compete the new era requirements. And our aim is to provide them up to date training which is purely concerned for the business levels. Our school is one of the best schools in Bradford. Currently we are struggling for more students that is why we are movi ng online and we will provide online courses for the relevant business. That was the our main reason to be online but there is one more reason to be online is that before we were enable to mark the global market now we can mark the global market by choosing online learning facilities now we can provide our service across the glob where ever any one and any type of user can access us and learn what ever they want from our main courses. We will provide online video and audio conferencing which is the solution to save the cost of the arriere pensee hotels and halls. Our main concern is to think about the user from different back ground from any part of the world we can arrange there course in any language. Our basic and main aim is to provide them solution for their problems.Value propositionFor the learners satisfaction school has to think about the language, course compatibility, learning facilities for the disable people which we dont have at the moment so we have to concerned abou t those problems and we have to satisfy the learner needs by that as a distance training provider we will have to save their time and they can chose there own learning style and they can manage their staff as possible as they want they can call more people if they want they can organize big halls for more people and they can provide the requirements for the disable peoples as well by using the our video and audio libraries.Product and services The school will provide Team Building, Assertiveness, Coaching Skills and Delegation Skills for the Busy Professional. That will be a complete training for the bingers as well as for the expert. Expert can learn new techniques and binger can develop some skill too for the requirements of the new era. School will also provide some extra courses as well whoever will join the school for instance, web development in visual basic oracle it is good for the companies for there advertisement and for account as well. training on internet is the best l earning style then old time styles you can learn while sitting at home at your own pace. The school will provide you the services of all the documentation and applications with which the students and companies can enable to access the schools resources.Business modelsThere could have been taken several attempts to categorize all the business models emerging with the coming new economy in order to understand how e-companies are making money or not making money. Some of are the company see there business model highly exposed such as the reverse action model of Priceline or online grocery model of shield. But still, is at all so clear so far? For instance, ebay.com might be typical of an Agora B-web like in Chicago but all the same as ebay.com and the main function is to be a online merchandiser. All of them have the same object but the different perspectives. Is there any better or could be worse way to explain or justify the business models? Are those comparing with each other or all owing comparisons? Do they help customer to categories the different actors in the same category, for instance online grocery shop? Do they explain why some of them benefits from the financial figures? Nowadays new business models do not finish emerging in electronic commerce and can become a major stake in the e-business game ((Maitre and Aladjidi (1999), Kalakota (1999)). It is even possible to patent them in some countries (Pavento (1999) Research issue is important to understand the new business for to dowery to design but not covered so well until now.E-business modelling has similar as to enterprise modelling in general. Modelling helps the companies to develop their business visions and strategies, redesign and align business to operations, share knowledge about the business and its vision and ensure the acceptance of business decisions through committing stakeholders to the decisions made (Persson, Stirna , 2001). A business model is nothing else than the architecture of a firm and its network of partners for creating, marketing and delivering value and relationship capital to one or several segments of customers in order to generate profitable and sustainable revenue streams. The E-Business Model framework is therefore divided into four principal components.The products and services a company offers, representing an ample value to a target customer (value proposition), and for which he is eager to pay. The relationship assets the firm creates and maintains with the customer, in order to suit him and to generate sustainable revenues. The communications and the network of partners that is necessary in order to create a good customer relationship. And last, but not least, The financial aspects that can be found throughout the three previous components, such as cost and revenue structures.If we think in depth how the school is related to the business models and how it will work to generate the more revenue. essentially the intelligent learners is associ ated with several business models. The main models include business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies and school doing a business with each other, whereas B2C involves selling directly to the end consumer (students). When intelligent learners first began, the B2C model was first to emerge. B2B transactions were more complex and came now. Conclusion some of the benefits associated with online intelligent learners are include the availability of information 24/7. Students and companies can log onto the meshing and learn about products, as well as purchase them, at any hour. Intelligent learners can also save money because of a lessen need for a sales force. Overall, intelligent learners can help you to expand from a local market to both national and international marketplaces. And, in a way, it levels the playing field for big and small players. Unlike traditional marketing media (like print, radio and TV), entry into the realm of Internet m arketing can be a lot less expensive and offers a greater sense of accountability for advertisers.