Social Media as marketing, social and entertainment tool Research Paper

kind Media as marketing, social and entertainment tool - Research Paper ExampleA classic congresswoman is the use of Social Media by current United Sates President to reach millions of young voters (Kanter 28).A more recent even though grotesque example of Social Media power has been its use by Islamic radicals in the Middle East to post the beheading of people on social media. The act is ugly notwithstanding the effect is instant and compelling. Non Profit organizations and their communities exist in the same environment that profit making ones and politics do. The dilemma is should non profit organizations whose rice beer is not necessarily profit go the same way. Beth Kanter in her book The Networked Non Profit answers this question. Overcoming FearsThe skepticism and concern of Help Worldwide Board and Staff members is sort of understandable. However we will soon find out that the advantages of joining Social Media far outweigh the disadvantages. Social Media help to build s ocial capital tattily (Kanter 34) and keeping in touch with the Social Culture is vital. An example is given of the American Red Cross which lost touch with the public during Hurricane Katrina because it failed to hear comment about its failure to respond quickly since it did not have the capacity to heed (Kanter 41).The organization reacted by creating a Social Media policy that was aerofoil and candid thereby embracing a new Social Culture. This signified a Culture shift (Kanter 56) that is required of all non profit organizations since Social media enables organizations to listen to millions in an easy way (Kanter 61).The saying goes that if we dont change, change will change us.We cannot talk about change without mentioning generational change.